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About RCU

Our mission and vision

Redwood Credit Union (RCU) is committed to pursuing our vision, mission, values, and service standards every day.

Our Vision

Be the financial services leader for the communities we serve by helping people achieve their goals and dreams.

Our Mission

Passionately serve the best interests of our Members, team members, and communities.

Our Values

With purpose we…

Lead with Heart and Empathy

Act with Integrity

Serve with Passion

Foster Inclusion

Build Meaningful Relationships

Pursue Excellence

Champion Financial Well-Being

Our Service Standards

Redwood Credit Union is committed to providing exceptional service to our Member-Owners, and to each other.
In this spirit, be assured that:

We Will Build Relationships.

We will create a positive and professional connection with you and build the foundation for our ongoing relationship. We believe a friendly, open and enthusiastic demeanor will lead to strengthening our relationship with you.

We Will Demonstrate Trust and Respect.

We will value your trust and exhibit mutual respect in every interaction. We will listen to your needs and utilize all of our knowledge and resources to provide sincere recommendations for enhancing your financial well-being.

We Will Do the Right Thing.

We will ground our decisions in honesty, integrity and cooperation. We take ownership in every contact you have with our organization and strive to provide you with the best possible service experience.

We Will Show Commitment.

We will focus each day on serving you with our undivided attention. Your requests will be met with a managed urgency and a sincere appreciation for your time and valued business.

We Will Partner for Security.

We will maintain your confidentiality and remain committed to doing everything possible to secure your information in our systems, processes and procedures, and to educate you on ways to protect your identity, privacy and confidential information.

We Will Be Ambassadors.

We will act as ambassadors at all times, because we know that our actions and interactions with you and within the communities we serve are a reflection of us. We will carry this through in everything we do.