Skip nav to main content.

Redwood Credit Union Welcomes New Vice President of Product and Service Innovation

April 26, 2022

Jeff Street - SVP Product & Member Engagement

Jeff Street
VP Product and
Member Engagement

Santa Rosa, CA – Redwood Credit Union (RCU) has hired Jeff Street as vice president of product and service innovation. In his new role, Street will lead product and service research, strategy, and development to ensure RCU products and services are of the highest quality and further enhance the member experience.

Bryan Haas - SVP Product & Member Engagement

Bryan Haas
SVP Product and
Member Engagement

“Jeff will be instrumental in helping us identify opportunities to strengthen existing products and services and introduce new ones as member needs evolve,” said Bryan Haas, Senior Vice President of Product and Member Engagement at Redwood Credit Union. “We’re thrilled to have him here, helping us develop innovative products and services that empower people to manage their finances.”

Street came to RCU with more than 17 years of financial services experience in the San Francisco Bay area. He formerly worked at Wells Fargo in enterprise marketing, retail retirement, and most recently with Wells Fargo Advisors where he led digital product development and management for the online brokerage platform.

A San Rafael resident, Street has a Bachelor of Arts degree in economics from Colgate University and a Master of Business Administration degree from Harvard Business School.

About Redwood Credit Union

Founded in 1950, Redwood Credit Union is a full-service financial institution providing personal and business banking to consumers and businesses in the North Bay and San Francisco. RCU offers complete financial services including checking and savings accounts, auto and home loans, credit cards, online and mobile banking, business services, commercial and SBA lending, and more. Wealth management and investment services are available through CUSO Financial Services L.P., and insurance and auto-purchasing services are also offered through RCU Services Group (RCU’s wholly owned subsidiary). RCU has more than $7 billion in assets and serves 400,000 members with full-service branches from San Francisco to Ukiah. For more information, call 1 (800) 479-7928, visit, or follow RCU on Facebook, Instagram, Twitter, and LinkedIn for news and updates.